A World Trade Disorder
Rules-based multilateral trade is giving way to bilateral and bloc-based deals. Middle powers are capturing redirected investment and trade flows.
Tariffs, flashpoints and the fracturing of global trade
Tariff Shock
Nearly a fifth of world merchandise imports are now affected by tariffs. Global trade is now dictated by a series of live negotiations.
The Iran Conflict
The closure of the Strait of Hormuz has sent shockwaves through energy, food and AI infrastructure supply chains.
Supply Chains Rebuilt for Disruption
The shift from efficiency to resilience is now an operational necessity.
From Rules to Relationships
Bilateral deals, regional blocs and strategic partnerships are filling the vacuum left by weakened multilateral institutions.
Sweeping Protectionism
President Trump's second term has been defined by a sustained escalation in protectionist policy. 19.7% of world merchandise imports are now affected by tariffs and similar measures, up sharply from 12.6% just a year earlier. Up to 95% of U.S. imports are impacted by tariffs under Section 301.
Merchandise imports affected by tariffs between 2025-2026
Source: WTO, 2025
“The world remains interconnected and globalised… but the nature of this globalisation is changing constantly.”
Chief Asia Geopolitical Strategist, Deutsche Bank
“Geopolitical tensions will be the main driver of change in global trade well beyond the next two years, with U.S.-China tensions at the core of the risk.”
Founder and CEO, APAC Advisors
The Strait of Hormuz: The World’s Energy Chokepoint
The closure of the Strait of Hormuz is one of the most disruptive events in global energy markets in recent history. Before 2026, ~25% of global seaborne oil and 19% of global LNG transited the strait daily. By mid-April 2026, tanker transits were running approximately 90% below pre-war levels.
The energy shock has been immediate and severe. Brent crude surged above $120 per barrel, double the $60 level at the start of 2026.
Brent crude oil prices have spiked since March 2026
U.S. imports from alternative partners to China have escalated: up 72% from Mexico, 94% from India, and 345% from Vietnam
Source: UN Comtrade, 2026
From “China + 1” to “China + many”
Global supply chain strategies have shifted from "China + 1" to "China + many". U.S. imports from China contracted 5% overall between 2014 and 2024.
Beyond Energy: Food Security
The conflict's reach extends well beyond oil markets
The conflict's reach extends well beyond oil markets. The Strait of Hormuz carries around a third of seaborne fertiliser trade. The FAO projects global fertiliser prices could rise 15-20% in the first half of 2026 if the conflict persists, with urea export prices in the Middle East already rising by 40%.
The Hormuz fertiliser shock
Source: Angel and Veyet, 2026, FAO, 2026
% change in price
Beyond Energy: AI Infrastructure
The connection to digital infrastructure is less visible but equally significant. Taiwan sources around 30% of its LNG through the strait; TSMC, which consumes nearly 10% of Taiwan's electricity, faces direct upstream exposure as a result.
The Hormuz fertiliser shock
Source: Angel and Veyet, 2026, FAO, 2026
% change in price
Case Study: Apple and the Limits of “China + Many”
Apple's supply chain restructuring is the most closely watched experiment in the "China + many" model. Its track record illustrates both the opportunity and the limits of that strategy.
Diversifying Beyond China
India accounts for approximately 18% of global iPhone production, with a target of around 25% in the coming years. In 2025, Apple committed approximately $1.5 billion to a new Foxconn component plant in India, shifting from simple assembly towards deeper supply chain integration.
Apple final assembly volume by geography
Source: Bain & Company; sources from Apple company reports and filings
The Limits of the Model
Political pressure on the "China + many" model is growing. Donald Trump has urged Apple to prioritise U.S.-based production, and the company has since pledged $500 billion in domestic investment. The pressure to reshore, even if the wider economics may not support it, illustrates a tension that every multinational operating a diversified supply chain could face.
Projected outcomes
India as a scaled production hub
India's share of iPhone production is projected to reach 25%, establishing it as a genuine alternative to China for high-volume consumer electronics manufacturing.
Supply chain extension, not decoupling
Chinese suppliers are internationalising alongside Apple, meaning the "China + many" model deepens interdependence rather than severing it.
Political durability under pressure
The model will face sustained political pressure to reshore to the US. Businesses that can demonstrate credible domestic investment while maintaining diversified international operations will be best positioned.
From Rules to Relationships
Trade Gravity Shifts
The IMF forecasts that by 2030, emerging and developing economies will account for around two-thirds of global GDP growth. Trade and investment are increasingly driven by regional groupings, middle powers and developing economy blocs.
Per cent of global imports occurring between partners in regional trade compacts surged
Source: WTO, 2025a
Key Recommendations
Map tariff exposure dynamically across every major trade corridor
Governments should maintain live scenario models that identify at what tariff threshold specific sectors or trade routes become commercially unviable, and have pre-agreed response protocols ready.
Invest in middle power partnerships
The UAE, India, Singapore and Vietnam are capturing redirected trade and investment flows through deliberate positioning. Policymakers should prioritise trade and investment frameworks with these middle powers.
Rebuild multilateral dispute settlement
The WTO's dispute settlement mechanism is defunct. Governments should invest in regional and bilateral arbitration frameworks to fill the vacuum.
Secure freedom of navigation
The Iran conflict has demonstrated the vulnerability of global trade to chokepoint disruption. Governments should coordinate multilateral responses to protect critical sea lanes and develop contingency frameworks for supply route disruption.
Maintain live tariff scenario models
Businesses should maintain dynamic models that identify at what tariff threshold specific products, suppliers or routes become commercially unviable, and have pre-agreed response protocols ready to activate.
Treat "China + many" as a continuous discipline
Diversification commitments are present across most sectors; the operational infrastructure is still being built. Businesses that treat this as a one-time exercise will be caught out by the next disruption.
Develop an explicit position on middle power hubs
The UAE, India, Singapore and Vietnam are becoming the connective hubs of the new trade architecture. Businesses should assess their market presence, partnerships and regulatory relationships in these markets.
Build contingency plans for chokepoint disruption
The Iran conflict has demonstrated that energy, food and digital infrastructure all depend on the same physical chokepoints. Supply chain resilience planning must account for prolonged disruption to key sea lanes.